How to Build Your Weed Brand with Social Media
How would you like to make more sales, get more customers, and build brand awareness, without spending any money? You can. All you need to do is use your social media tools.
You may have heard lots of buzz recently about Twitter, Facebook, and LinkedIn. These are three social media tools that are popular for many business owners. You can try these tips to help you get started using them effectively.
Play Around on the Sites
LinkedIn is focused on business, so it’s a good tool for B-to-B. Facebook is a “fun” site and works best for products that have a capacity to develop a fanbase. Twitter can help any business make connections, attract customers, and build a reputation.
Raise Your LinkedIn Profile
LinkedIn Answers allow users to ask questions that can be answered by anyone on the site. You can respond to the questions that are relevant to your business and industry, which can help you build your expert reputation.
You must make sure the answers you provide are useful. Do not use this as a way to hard sell your services, this will cause you to have a bad reputation.
Join a LinkedIn Group or Start Your Own
Participate in a LinkedIn Group related to your industry. This is a great way to get to know the people that can help you grow your business, make new connections, and become known as an expert.
Create a Facebook Can Page
Your Facebook Business page is different than your personal page. Create a Fan Page so other members can become “Fans” of your business. Keep things fresh by posting updates about your business. Make sure you include links, videos, and photos.
With Twitter Think Quality, Not Quantity
Twitter users post “Tweets” these are messages that are up to 140 characters. When you “follow” someone, you will receive their Tweets. You can repost other people’s quotes which is called “retweeting.” You can get started on Twitter by important the people from your e-mail contact list, then follow them.
From that list, you will find new people to follow. Weed out the people whose tweets don’t interest you. Aim for a narrow niche, rather than going for volume. It’s better to have a small group of 200 followers who are passionate about your industry and business than to have 200,000 who don’t.
Use Twitter Tools
It’s easy to become overwhelmed by the sheer volume of Tweets out there. You can find free applications to organize your tweets using http://twitter.com/downloads. I personally use TweetDeck.
The Benefit of a Blog
Blogs are one of the most influential tools you can use. You can start your blog on your website. WordPress is a simple way to build a blog. If that’s too consuming, you can get mentioned on another person’s blog.
Read some of the top industry blogs, and write a comment on posts that are relevant to your business. Bloggers are hungry for new interesting topics, so make sure to keep them updated on your company’s newsworthy events.
Put In Some Time
Social media tools may not cost money, but you will need to invest your time. Plan to devote at least two hours a day to social media, especially in the beginning. If you don’t have the time, appoint a staff member to do it. Many twenty-somethings would be glad to handle this job.
Find Your Favorite Tool
In time, you’ll get a feel for which social media tool is the most effect for your business. Don’t rely on your gut when it comes time to decide which social media site to focus on.
Measure how many clients you’ve landed on LinkedIn, how many customers your Tweets are bringing into your store, how many blog mentions you’ve received, what those Instagram views look like and how many Facebook fans you have. The tool you choose should be the one with the biggest payoff.
Your marketing materials, business card, and website should include the information needed for people to find your blog, fan you on Facebook, follow you on Twitter or connect with you on LinkedIn. Also, make sure to include these links in your email signature.