Introduction
After years of being shunned by the major companies MANTIS has came to save us all from the woes of not being to monetize cannabis related content. MANTIS is the largest advertising platform for the legal cannabis industry and serves over 125 million adverts to cannabis enthusiasts each month.
MANTIS has filled a huge gap in the market as conventional ad agency’s have outdated policy’s when it comes to partnering with any cannabis related websites. I have personally been denied an ad-sense account and been turned away by multiple affiliate programs due to the content that I promote. Without a way to monetize their content some smaller pro cannabis sites may run out of funding, if the cannabis industry wants to move forward then the companies within it need to flourish.
The Importance Of Mantis
Cannabis entrepreneurs have long been complaining that conventional websites such as Facebook will not serve there cannabis related adverts to the mainstream population. This puts a huge dent in businesses potential revenue as they are unable to generate high quality leads from their chosen demographics and will have to rely on search engines as their main source of traffic.
Some emerging brands do not want to focus their time and budget on search engine optimization so the fact that MANTIS is canna-friendly means that sellers will once again be able to connect with their chosen audience and publishers will be able to monetize their content. Included publishers within the MANTIS network include HERB, Grasscity and The Daily Chronic, why wouldn’t you want your adverts shown on these sites.
Services Offered By Mantis
MANTIS caters very well to both advertisers and publishers. As an advertiser you can display your adverts on a network of well over 500 pro cannabis websites with an estimated reach of about 4+ million people a month. The ability to only show your ad to specific demographics and that combined with the fact that you only pay per click means that you will be generated high quality leads at a relatively low price.
The publishers also have a host of options that allow them to easily monetize their content. Beyond earning money off clicks as a publisher you can also opt to use the link shortener or enable an in ad video to increase your potential revenue. You can show an amount of ads that you feel comfortable with while still making a bit of money.
Once you are part of the ad network you will find the sleek dashboard very easy to navigate. The real time tracking of how your advert is preforming with different demographics allows you to laser guide your ads to the people most likely to respond well to them.
This dashboard feature also makes it easy to check how ad placement effects revenue as a publisher. The usability combined with the reach of this network makes it almost impossible not to use if you are within the cannabis industry, I urge everyone to at least try it out and see the results. I would also personally like to thank everyone at the MANTIS team for doing such a great job and I am excited to see what the future holds for this platform.
The Future of Cannabis Advertising
As the legal and societal landscapes continue to rapidly evolve, so too does the potential for cannabis advertising. Mantis is at the front of this evolution, pushing boundaries and setting new standards. With ongoing legalization efforts and a growing acceptance of cannabis, the future of cannabis advertising looks bright.
Conclusion
Mantis’s efforts have not only opened doors for cannabis businesses seeking to reach their audiences but have also played an important role in normalizing cannabis in the mainstream media. As we see the continued growth and acceptance of cannabis, the contributions of agencies like Mantis will undoubtedly be viewed as instrumental in shaping the industry’s future.
