Snoop Dogg Unveils Personal Cannabis Brand
It was only a matter of time before Snoop Dogg moved into the legal cannabis business. Known worldwide for his open love of weed, he has launched his own line of cannabis products, adding his name to the growing list of celebrities entering the industry.
The brand includes a range of products such as multiple flower strains, concentrates, and edibles, aimed at both long-time cannabis users and newer consumers in legal markets.
“Wherever my musical journey has taken me around the world, it’s beautiful to see how chronic leafs are a common source of peace, love and soul that connects us all,” read Snoop’s statement on the company website. “Leafs by Snoop is my way of sharing the experience I have with the finest quality cannabis one could imagine. Let’s medicate, elevate, and put it in the air!”
🌿 From Culture Icon to Cannabis Entrepreneur
Snoop has been closely associated with cannabis culture for decades, through music, media appearances, and public persona. His move into the cannabis business feels like a natural progression rather than a surprise announcement.
While other artists and celebrities have entered the space in recent years, Snoop’s long-standing identity as a cannabis advocate gives his brand a level of authenticity that few others can match.
🛍 Branding and Packaging
One of the standout elements of the brand is its packaging. The design is minimalist on the outside but reveals colourful, laid-back visuals underneath, featuring sun-soaked scenes and relaxed lifestyle themes.
Each product package includes collectible-style inserts featuring classic stoner phrases, adding a personal and nostalgic touch. The overall presentation is clearly designed to appeal to a wide audience while staying within strict cannabis packaging regulations.
🌱 Strains in the Lineup
The initial strain lineup includes:
- 3D CBD – High-CBD option with lower THC
- Blueberry Dream
- Bananas
- Purple Bush
- Lemon Pie
- Northern Lights
- Cali Kush
- Tangerine Man
These strains range from more balanced cannabinoid profiles to high-THC varieties aimed at experienced consumers.
🏬 Launch and Availability
The products first launched in licensed cannabis stores in Colorado before expanding to other legal markets. Like many celebrity cannabis brands, distribution depends on state laws and licensing rules.
🎤 Celebrity Influence on the Cannabis Industry
Snoop Dogg’s move highlights how mainstream the cannabis industry has become. What was once an underground culture is now a regulated market attracting major public figures, investors, and lifestyle brands.
Whether driven by business, culture, or both, celebrity-backed cannabis brands continue to shape how the industry looks and feels to the wider public.